Yeo Valley Organic is a British organic farm whose aim is to support sustainable British farming and to work in harmony with nature. They are the UK’s biggest organic brand and produce high-quality organic milk, organic yogurts, organic cheese, organic butter and organic fruit compotes while respecting the environment and their animals which are fed with natural food. They wanted to make an impact in promoting British organic farming and they have succeeded thanks to their £5 milllion TV advert created by the famous music video director Julien Lutz that is known for working with artists such as Alicia Keys, Nelly Furtado, Sean Paul and Christina Aguilera. The advert featured rapping farmers promoting organic products and organic farming. The TV advert was so successful that it has reached the internet and 10 days after its first appearance, it has already reached 512,000 viewers. This is what we call successful viral marketing and hopefully, it will be one of many adverts to come to promote organic products.
Love it or hate it but the Yeo Valley Organic Tv advert is a first and the advert is aimed at competing with big players such as Danone or Muller.